You’re seen Wayne and Dennis’ vlogs about the book The Experience Economy any number of times. How might it look when a business gets it 110% right and treats its customers to an unforgettable experience about which they’ll talk for years to come? And what specific things might a contractor learn from a service business that has truly figured out the secret sauce of providing experiences rather than just great service?

Please tune in this week as Wayne relates his peer group’s trip to a FL steakhouse – yes, a restaurant – and how the staff transformed what could have been just another pretty darn good steak into a three-hour wonderland about which the peers still talk today. Did the peers go back to this restaurant when in Tampa in early December? They tried, but the waiting list was too long even though they tried to get in SIX MONTHS IN ADVANCE! That’s how crazy busy this place stays, and it’s all about the experience, not the meal itself]

The Dallas class of The Contractor Business Boot Camp is filling up fast. If you haven’t yet enrolled your high-potential NextGen leaders to this career development program, do it NOW! In addition to Dallas, we are coming to Raleigh and Denver in 2024. Please contact Charlotte at for more information.