Being the lowest price provider is a differentiator, but it is hardly the preferred means for getting ahead. Jim Collins asked the question: “At what can you be the very best?” If you add the passion component and give genuine reflection answering those two questions, there is almost certainly a way for you to stand out among the construction crowd.

Watch Digging Deeper this week as Dennis emphasizes the importance of standing out among your competitors, and helps you find ways to differentiate your business. We’d love to hear how you have determined your differentiators. Please share with us in the comments below.

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