Our economy has changed in a fundamental way. We have moved from an economy largely based on producing commodity goods and services to one where you have opportunities to stage experiences! Even more than the finished project you turn over, the customer experience is ultimately the service you’re delivering.

Watch Digging Deeper this week as Dennis talks about how you can bring The Experience Economy to your customers and owners to enrich and deepen your relationships.

We’d love to hear what steps you’re taking to embrace the experience economy. Please share your thoughts with us in the comments below. Thank you!

This is the last week to enroll your high potential NextGen leaders in The Contractor Business Boot Camp! Invest in them today and give them the opportunity to learn the business of construction. A new class starts Feb 18, 2021 in Raleigh. Please contact Charlotte at ckopp@familybusinessinstitute.com to learn more.