Call it whatever you like: 2iC, GM, Sr. VP, or any other appellation. The fact is effective COOs (just like effective CFOs, etc.) allow CEOs to be better at their jobs. But there is scant literature out there about appropriate roles and duties of COOs.

Tune in this week as Wayne explains why defining a COOs role is so difficult and explores the seven different roles COOs might fulfill. What do you think? What steps have you taken to maximize your COOs effectiveness (as well as the other C-roles) in your construction company?

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