Marketing Services
Marketing Services PDF Print E-mail

The Family Business Institute offers a broad range of solutions to increase a company’s marketing effectiveness. Our consultants help family and closely held businesses achieve breakthrough success by measuring and optimizing marketing solutions in communications and lead generation in traditional and digital media.

According to industry analysts, online marketing is growing at nearly 25% per year and is at the top of nearly every executive’s agenda. One compelling reason is that online marketing offers a quantifiable return which has historically been unavailable with traditional marketing “awareness” tactics.

 

Specific Services

Marketing Strategy

By fully understanding your business and marketing goals, we can help you to define the optimum integrated marketing strategy for your business. We start by identifying the capabilities required to deliver the strategy and supporting you through each phase of its execution.

 

Website Transformation

Our website transformation service offers an end-to-end solution to help transform your web presence to a leading brand destination using a combination of powerful analytics tools and digital expertise. Together, these tools can help define future vision and develop an evolutionary road map to achieve success in digital marketing.

Website Diagnostic Report Sample

 

Marketing Mix Audit

A Marketing Mix Audit suggests the best allocation of marketing investment across marketing channels—mass media (TV, Internet, newspapers, radio, outdoor, etc.), direct communication (mail, e-mail, mobile, etc.), point of sale marketing, promotions, sales forces, and other marketing vehicles.

 

Search Engine Optimization

We assess the performance of your search engine strategy—both paid and organic—to help you effectively manage your optimization against well-defined business goals. We monitor cost-per-click (CPC) pricing and recommend changes to your strategy to increase quality ranking scores to improve ROI and perform detailed keyword analysis, optimize advertisement and landing page effectiveness, and review conversion funnel results.

 

The Family Business Institute Difference

Our commitment to helping you achieve breakthrough success is absolute. Drawing upon our unparalleled experience in working with family enterprises across virtually all industries and business functions, we educate our clients about the need to utilize a comprehensive and integrated approach for the benefit of their family business system. The Family Business Institute differentiates itself by addressing not only the typical financial side of the family business triangle, but also the other two sides which deal with operational and/or interpersonal issues.

Ready to Learn More?

In addition to the services listed above, the Family Business Institute can also assist you with many more services in the area of Marketing Services. For more information, contact us at (877) 326-2493.